KRU Media is making waves in the entertainment world by introducing two intelligent AI hosts, Ash and Lea, for its e-news platform BOOM! on Monday. These hosts are not just ordinary news presenters; they represent a revolution, delivering entertainment news, movie reviews, and sensational stories with advanced technology and style.
According to KRU Group’s Chief Executive Officer, Dato’ Norman Abdul Halim, the launch of these AI hosts is part of the company’s effort to fully operationalize an AI studio by maximizing the use of artificial intelligence technology.
“We have made preparations in all aspects, including news broadcasting through BOOM! and Jurnal. This is part of our transformation,” said Norman.
He also shared KRU Media’s plan to expand its news coverage to international markets by adapting the AI hosts’ appearances and presentation styles to suit the needs of specific regions.
“With this revolution, we aim to help not only KRU Media’s business but also Malaysia’s creative industry to penetrate the global market,” he added.
With the introduction of Ash and Lea, KRU Media showcases its commitment to bringing local content to the international stage, breathing new life into the entertainment industry and strengthening Malaysia’s position on the global platform. – BOOM!
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