Norman was exposed to the world of business at the early age of 20, after graduating with a Diploma in Accountancy. Together with his brothers, Yusry and Edry; he formed a Hip Hop / Pop group named as KRU and was signed to EMI for 14 years. Armed with a vision, he put to practice the knowledge he had accumulated together with his natural instincts and flair for marketing to bring KRU’s pop icon band name into a prominent entertainment brand.

His vision and strategic leadership has earned him the Outstanding Entrepreneur Award in 2007 from the Asia Pacific Entrepreneur Awards and Asia-Pacific Copyright Educator Award from the Motion Pictures Association in 2011.

Norman’s past positions in trade associations include Chairman, IFPI Asia Pacific Board; President of the Malaysian Film Producers Association, Chairman, Recording Industry of Malaysia and many more.